Loyalty infrastructure.
Powered by item-level data.
Unlock growth that traditional spending data misses
by turning clean, item-level insights into
measurable loyalty and repeat revenue.
Loyalty infrastructure.
Powered by item-level data.
Unlock growth that traditional spending data misses
by turning clean, item-level insights into
measurable loyalty and repeat revenue.
Designed for modern businesses
A rewards layer for every part of the ecosystem
Vela connects brands, banks, retailers, and reward partners through a shared system that recognises real-world purchasing behaviour.
Designed for modern businesses
A rewards layer for every part of the ecosystem
Vela connects brands, banks, retailers, and reward partners through a shared system that recognises real-world purchasing behaviour.
For businesses across the ecosystem
One Rewards Layer.
Built for Every Business Touchpoint.
One Rewards Layer.
Built for Every Business Touchpoint.
For Consumer Brands and FMCGs
Turn every product into a repeat-purchase driver
Reward verified purchases of your products wherever they’re sold. See live, SKU-level shopper behaviour across retailers, and drive repeat and frequency without discounting.
See shoppers across retailers and channels
Access SKU-level purchase and repeat data
Reward only verified product purchases
Increase frequency without price promotions
For Consumer Brands and FMCGs
Turn every product into a repeat-purchase driver
Reward verified purchases of your products wherever they’re sold. See live, SKU-level shopper behaviour across retailers, and drive repeat and frequency without discounting.
See shoppers across retailers and channels
Access SKU-level purchase and repeat data
Reward only verified product purchases
Increase frequency without price promotions
For Banks & Financial Services
Item-level intelligence for Behaviour Change in Banking
Turn everyday debit and credit card activity into better behaviours. Reward healthy, low-impact spending, strengthen loyalty, and surface real-time item level insights - without changing how customers pay.
Capture SKU-level data and insights into your app
Process item-level data securely via Vela API
Translate purchases into impact scores and points
Reward customers via our white-label solution or direct app integration
Capture SKU-level data and insights into your app
Process item-level data securely via Vela API
Translate purchases into impact scores and points
Reward customers via our white-label solution or direct app integration
For Banks & Financial Services
Item-level intelligence for Behaviour Change in Banking
Turn everyday debit and credit card activity into better behaviours. Reward healthy, low-impact spending, strengthen loyalty, and surface real-time item level insights - without changing how customers pay.
For Retailers
Turn Everyday Purchases Into Loyalty, Growth, and Impact
Plug Vela into your existing checkout to reward better choices, strengthen customer loyalty, and unlock measurable uplift and impact - without changing how you sell.
Connect your POS or loyalty system
Map product purchases to real-world impact
Reward healthier, more impactful choices
Track performance and insight
For Retailers
Turn Everyday Purchases Into Loyalty, Growth, and Impact
Plug Vela into your existing checkout to reward better choices, strengthen customer loyalty, and unlock measurable uplift and impact - without changing how you sell.
Connect your POS or loyalty system
Map product purchases to real-world impact
Reward healthier, more impactful choices
Track performance and insight
For Reward Partners
Reach Customers at the Moment They're Ready to Redeem
List your rewards where conscious customers are already earning. Drive high-intent redemptions, brand discovery, and measurable engagement - without running your own loyalty program.
List your vouchers or rewards on Vela
Get featured to users earning Vela points daily
Drive redemptions from high-intent customers
Track performance and reward impact
For Reward Partners
Reach Customers at the Moment They're Ready to Redeem
List your rewards where conscious customers are already earning. Drive high-intent redemptions, brand discovery, and measurable engagement - without running your own loyalty program.
List your vouchers or rewards on Vela
Get featured to users earning Vela points daily
Drive redemptions from high-intent customers
Track performance and reward impact
Designed for scale
Turn product credentials into business outcomes
Turn product credentials into business outcomes
Inspire and reward better consumer choices, drive loyalty and track results all through seamless integrations.
Inspire and reward better consumer choices, drive loyalty and track results all through seamless integrations.
Clarity across sales and impact
Clarity across sales and impact
Understand sales performance and impact performance with clear, actionable insights.
Understand sales performance and impact performance with clear, actionable insights.
Eligible purchase, visibly rewarded
Eligible purchase, visibly rewarded
Reward healthy and impactful choices instantly with Vela points on every eligible purchase.
Integrates with your stack
Integrates with your stack
Connect Vela with POS, ecommerce, and loyalty tools to launch faster without reworking your systems.
Reward product values, intentionally
Reward nutritional and product impact scores at the item level to guide better choices and build trust at checkout.
Real Impact, Real Stories
See Vela in action
"When consumers have the right information, they make better decisions. At Mastercard, we engage, inspire, and reward consumers - and by combining our data and loyalty expertise, we can help companies like Vela scale faster."
Malin Berge
SVP, New Product Development & Innovation - Mastercard
Real Impact, Real Stories
See Vela in action
"When consumers have the right information, they make better decisions. At Mastercard, we engage, inspire, and reward consumers - and by combining our data and loyalty expertise, we can help companies like Vela scale faster."
Malin Berge
SVP, New Product Development & Innovation - Mastercard
Let’s build progress into your business
See how Vela turns everyday spending into measurable loyalty, growth, and impact.
Let’s build progress into your business
See how Vela turns everyday spending into measurable loyalty, growth, and impact.
Loyalty infrastructure.
Powered by item-level data.
Unlock growth that traditional spending data misses
by turning clean, item-level insights into
measurable loyalty and repeat revenue.