Our Top Stories
‘Moral’ nudges showing promise: Recent research by behavioural scientist Sophie Attwood tested whether a short environmental message could influence meal choices on an online food delivery platform. Participants, excluding vegans and vegetarians, were asked to order meal kits for a week. The experimental group received a simple message encouraging plant-based dinners after selecting their lunch. This message increased plant-based dinner orders by 51% among those who had already chosen a plant-based lunch and led to a 27% shift away from meat options among meat eaters. These promising results show that even the smallest nudges can influence healthier, sustainable choices. [Green Queen]
The danger of misinformation: The 2025 Global Risks Report highlights misinformation as the greatest threat to society, even as awareness of climate change grows. Despite roughly 80% of people acknowledging climate change and 70% recognising human impact, action remains low, mainly due to a gap between knowledge and behaviour. To drive real change, climate communication must go beyond information-sharing—often undermined by misinformation—and use cultural narratives to inspire emotional reactions that will accelerate global behaviour shifts. [Edie]
Business Spotlight - Ahold Delhaize
Ahold Delhaize, one of the world's largest food retailer groups, has set a target of 50% plant-based sales by 2030, following wider supermarket trends to promote healthier and more sustainable consumption. The company is also using this target to help cut its carbon footprint, with animal-based proteins being a major contributor to the emissions of its value chain. To meet its new goals, the group is actively promoting plant-based products, collaborating with farmers to reduce emissions, and leveraging loyalty programs to incentivise sustainable purchases. [Edie]
About Vela
At Vela, we make better choices feel effortless.
Since day one, we’ve been building tools that reward you for living well — for your health, your wallet, and the planet.
Whether it’s tracking everyday spending, earning points for healthier shops, or unlocking rewards you actually want, Vela turns intention into action. Because most people care. They just need it to fit into real life.
We don’t believe sustainability should feel like sacrifice.
Our goal is simple: remove the trade-offs. Make climate-positive living practical. Make healthy habits rewarding. Make doing better feel worth it.
We’re here to spark a shift in everyday behaviour — one shop, one choice, one reward at a time.
