Our Top Stories
How brands can influence behaviour: ResearchLive highlights that companies often normalise unsustainable behaviours, particularly when changing consumption habits goes against societal norms. To encourage more sustainable choices, brands must prioritise the accessibility of their products. When actions like purchasing solar panels or adopting new dietary habits feel out of reach, they are often dismissed as unimportant. The key to enhancing accessibility lies in impactful storytelling—connecting products and their purpose to people’s lives in a way that resonates and inspires meaningful change. [ResearchLive]
Cracking down on regen ag claims: Last week, the Advertising Standards Authority (ASA) introduced new guidelines to help brands and advertisers use regenerative farming claims more accurately. The term has gained popularity in recent years due to growing interest in its environmental benefits. However, its meaning has often been stretched, with varying interpretations of what qualifies as sustainable or environmentally friendly farming. The Soil Association welcomed the new guidelines, praising them for prioritising consumer interests and addressing the risk of greenwashing. [Natural Products Online]
Business Spotlight - Happy Plant Protein
Consumer demand for plant-based protein has plateaued in recent years, largely due to concerns about its costs and health benefits. Recognising this challenge, Finnish food tech startup Happy Plant Protein has developed a cost-effective and sustainable method to produce high-quality protein ingredients. By combining existing technologies with their own processes, the company can reduce production costs by up to 90%. This breakthrough could make plant-based protein even cheaper than meat, potentially driving faster adoption among the growing base of eco-conscious consumers. [Morningstar]
About Vela
At Vela, we make better choices feel effortless.
Since day one, we’ve been building tools that reward you for living well — for your health, your wallet, and the planet.
Whether it’s tracking everyday spending, earning points for healthier shops, or unlocking rewards you actually want, Vela turns intention into action. Because most people care. They just need it to fit into real life.
We don’t believe sustainability should feel like sacrifice.
Our goal is simple: remove the trade-offs. Make climate-positive living practical. Make healthy habits rewarding. Make doing better feel worth it.
We’re here to spark a shift in everyday behaviour — one shop, one choice, one reward at a time.
