Our Top Stories
The network effect of carbon labels: Foodservice and restaurants have been the most proactive in adopting carbon labels, even more so than supermarkets, in a bid to meet consumers' demand for more environmental information. While these labels may not drastically change immediate dining choices, Imperial College has found evidence that they create spillover effects, influencing how people think about sustainability beyond restaurants. Studies show that exposure to carbon footprint data in dining settings makes people more "carbon capable," encouraging them to consider their climate impact in grocery shopping and other decisions. [Wicked Leeks]
Beyond the all-or-nothing approach: Veganuary has played a crucial role in raising awareness of plant-based eating, but lasting change depends on shifting the habits of the majority. It has been shown regularly that ‘vegan’ jargon can have the opposite effect of what is intended, especially when attempting to target meat eaters. While the campaign continues to drive engagement each January, brands and retailers are increasingly adopting year-round strategies that promote simply reducing meat consumption. Creative marketing highlighting health, affordability, and the benefits of eating less meat should help inspire more sustainable choices among the masses. [The Grocer]
Business Spotlight - Lidl GB
Lidl has set ambitious targets for 2030 to accelerate the shift to healthier and more sustainable diets. As the first UK supermarket to introduce a fibre target, Lidl plans to increase sales of fibre-rich and plant-based foods by 20% by 2030. Wholegrains will account for 25% of grains sold, while plant-based proteins will make up 25% of total protein sales. By using WWF’s “Planet-Based Diets” methodology, Lidl is aligning its goals with the broader industry movement toward healthier, more sustainable food choices. [Lidl GB]
About Vela
At Vela, we make better choices feel effortless.
Since day one, we’ve been building tools that reward you for living well — for your health, your wallet, and the planet.
Whether it’s tracking everyday spending, earning points for healthier shops, or unlocking rewards you actually want, Vela turns intention into action. Because most people care. They just need it to fit into real life.
We don’t believe sustainability should feel like sacrifice.
Our goal is simple: remove the trade-offs. Make climate-positive living practical. Make healthy habits rewarding. Make doing better feel worth it.
We’re here to spark a shift in everyday behaviour — one shop, one choice, one reward at a time.
