Issue #99: A Flexi-Meat Future?

5 mins read

Our Top Stories

Reducing meat consumption through innovation: The number of flexitarians in the UK is growing significantly, with more people looking to reduce meat consumption to combat climate change. Quorn Foods has created meat-blended products to cater to this demand—a mix of the company’s unique mycoprotein ingredient and animal-derived meat. The Grocer highlights that the new blended range, which includes sausages and burgers, will soon be available to the public through various foodservice operators, most notably the NHS. The brand sees this as an opportunity to immediately reduce the food system's climate impact without relying on seismic shifts in consumption habits. [The Grocer]


“The meat producers we are working with now tell us that Quorn is by far the best meat alternative to blend with meat because of our unique mycoprotein and its very meat-like texture.”
- Marco Bertacca, Quorn Foods CEO


Carbon labels at Silverstone: This weekend, Silverstone implemented a new carbon labelling scheme for the British Grand Prix. This initiative from Freemans Event Partners - Silverstone’s foodservice provider - saw climate impact information included on the food menus within the ‘zero zone’ and at several food units across the circuit. With almost 500,000 people in attendance, the event hopes to inspire individual climate action and help shift habits to more sustainable consumption. [Foodservice Equipment Journal]


Alongside carbon-labelling initiatives at race events, F1 aims to cut carbon emissions by at least 50% by 2030. Image source: Pexels / Alban Villain

Business Spotlight - Oatly

Dubbed the ‘Dairy Deprogramming Zone’, Swedish oat milk giant Oatly set up a bright yellow soft-serve truck as an alternative to the International Dairy Foods Association’s (IDFA) 40th annual Capitol Hill Ice Cream Party in Washington D.C. last month. The stunt focussed on raising awareness about Big Dairy’s role in the climate crisis. It also highlighted the industry’s $1.6B marketing spend over the past six years to misshape public perceptions of dairy’s environmental impact. Pearson Croney-Clark, Public Affairs Manager for Oatly, said: “We showed up on Capitol Hill to expose the decades-long influence by Big Dairy on our government and, in turn, the American people”. [Green Queen]

Image source: Jess Rapfogel / Green Queen

About Vela

At Vela, we make better choices feel effortless.

Since day one, we’ve been building tools that reward you for living well — for your health, your wallet, and the planet.

Whether it’s tracking everyday spending, earning points for healthier shops, or unlocking rewards you actually want, Vela turns intention into action. Because most people care. They just need it to fit into real life.

We don’t believe sustainability should feel like sacrifice.

Our goal is simple: remove the trade-offs. Make climate-positive living practical. Make healthy habits rewarding. Make doing better feel worth it.

We’re here to spark a shift in everyday behaviour — one shop, one choice, one reward at a time.